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Survey Results

Total number of responses = 100%

A number against each query shows the number of times it was selected

1. Initially, we are considering producing a quarterly online magazine. As the magazine develops, which publication frequency would you prefer? (Select ONE.)

2. What kind of news and information about safety issues would you like to see covered in the magazine? (Check ALL that apply.)

Quarterly	30.6% People voted this option
Bi-monthly	25.5%
Monthly	28.9%
No preference	15.0%

Personal safety	76.0%
Safety for senior citizens	50.8%
Family safety	80.8%
Teen health and safety	44.0%
Infant and child safety	47.2%
Workplace safety	58.3%
Food safety	60.7%
Health and medicine	49.9%
Home safety	55.2%
Automobile, truck, and road safety	58.5%
Travel safety (airline, train, hotels, etc.)	45.6%
Environmental Safety (water, global warming)	38.0%
Nuclear safety	22.0%
Safe pharmaceuticals/drugs	40.4%
HIV/AIDS	35.4%
Terrorism (including bioterrorism)	40.7%
Homeland security and National Defense	35.8%
Chemical and hazardous material	30.0%
Consumer product safety	55.1%
Bird Flu Safety	11.2%
Cyber Safety	55.3%
International Safety	35.0%
Financial and retirement security	64.9%
School safety	45.0%
Information on what the U.S. government and Congress are doing in the area of safety	40.1%

3. In terms of feature and article length, what kind of coverage are you looking for? (Choose ONE.)

Short, fast-read columns or articles	35.7%
Longer, in-depth articles	5.2%
A mix of both	59.1%

4. What kind of magazines, by subject, do you read? (Choose ALL that apply.)

Current events	64.0%
News	62.1%
Sports	55.7%
Hobby	40.3%
Outdoor	24.0%
Other	25.2%

5. Please check the box that most accurately describes you.

Conservative	13.7%
Moderate	60.9%
Liberal	25.4%

6. Where do you live? (Choose ONE.)

United States	93.0%
Canada	03.2%
Central America	00.0%
South America	00.0%
Europe	00.8%
Middle East	00.6%
Asia	01.9%
Africa	00.0%
Balkans	00.0%
Pacific Island	00.0%
Australia	00.5%

7. What is your gender?

Male	49.6%
Female	51.4%

8. What is your age?

Younger than 18	20.1%
18 30	15.7%
31 45	18.1%
46 60	35.1%
Older that 60	11.0%

9. What is your marital status?

Single	46.8%
Married	54.2%

10. Please indicate your highest level of completed education.

High school diploma	13.5%
Some college	24.4%
2-year college degree	12.9%
4-year college degree	30.2%
Graduate degree	09.6%
Post-graduate degree	09.4%

11. Please describe your occupation (Check ALL that apply).

Accountant	05.2%
Attorney	02.5%
Advertising	09.5%
Teacher	07.6%
Contractor	09.3%
Engineer	05.5%
Government	12.8%
Military	04.6%
Public Relations	09.4%
Marketing / Sales	20.7%
Executive	07.9%
Manager	11.3%
Homemaker	15.4%
Doctor	00.4%
Nurse	00.6%
Technician	05.8%
Driver	02.9%
Programmer	01.0%
CPA	01.2%
Student	05.9%
Research Worker	03.6%
Business Owner	03.9%
Security	01.2%
Human Resource Personnel	08.0%
Not Working	09.7%
Fire Fighter	01.5%
Sports Coach	03.0%
Social Worker	12.0%
Other	19.3%

12. Please indicate your annual household income.

$0 - $24,000	15.1%
$25,000 - $49,000	28.2%
$50,000 - $74,000	30.4%
$75,000 - $99,000	13.7%
$100,000 - over	12.6%

End of report

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