Survey Results

Total number of responses  = 100%

A number against each query shows the number of times it was selected

1. Initially, we are considering producing a quarterly online magazine. As the magazine develops, which publication frequency would you prefer? (Select ONE.)

2. What kind of news and information about safety issues would you like to see covered in the magazine? (Check ALL that apply.)

Quarterly30.6%     People voted this option
Bi-monthly 25.5%
Monthly28.9%
No preference15.0%
Personal safety76.0%
Safety for senior citizens50.8%
Family safety80.8%
Teen health and safety44.0%
Infant and child safety47.2%
Workplace safety58.3%
Food safety60.7%
Health and medicine49.9%
Home safety55.2%
Automobile, truck, and road safety58.5%
Travel safety (airline, train, hotels, etc.)45.6%
Environmental Safety (water, global warming) 38.0%
Nuclear safety22.0%
Safe pharmaceuticals/drugs40.4%
HIV/AIDS35.4%
Terrorism (including bioterrorism)40.7%
Homeland security and National Defense35.8%
Chemical and hazardous material30.0%
Consumer product safety55.1%
Bird Flu Safety11.2%
Cyber Safety55.3%
International Safety35.0%
Financial and retirement security64.9%
School safety45.0%
Information on what the U.S. government and Congress are doing in the area of safety40.1%

3. In terms of feature and article length, what kind of coverage are you looking for? (Choose ONE.)

Short, fast-read columns or articles35.7%
Longer, in-depth articles5.2%
A mix of both59.1%

4. What kind of magazines, by subject, do you read? (Choose ALL that apply.)

Current events64.0%
News62.1%
Sports55.7%
Hobby40.3%
Outdoor24.0%
Other25.2%

5. Please check the box that most accurately describes you.

Conservative13.7%
Moderate60.9%
Liberal25.4%

6. Where do you live? (Choose ONE.)

United States93.0%
Canada03.2%
Central America00.0%
South America00.0%
Europe00.8%
Middle East00.6%
Asia01.9%
Africa00.0%
Balkans00.0%
Pacific Island00.0%
Australia00.5%

7. What is your gender?

Male49.6%
Female51.4%

8. What is your age?

Younger than 1820.1%
18 ­ 3015.7%
31 ­ 4518.1%
46 ­ 6035.1%
Older that 6011.0%

9. What is your marital status?

Single46.8%
Married54.2%

10. Please indicate your highest level of completed education.

High school diploma13.5%
Some college24.4%
2-year college degree12.9%
4-year college degree30.2%
Graduate degree09.6%
Post-graduate degree09.4%

11. Please describe your occupation (Check ALL that apply).

Accountant 05.2%
Attorney 02.5%
Advertising 09.5%
Teacher07.6%
Contractor 09.3%
Engineer 05.5%
Government 12.8%
Military 04.6%
Public Relations 09.4%
Marketing / Sales 20.7%
Executive 07.9%
Manager 11.3%
Homemaker 15.4%
Doctor 00.4%
Nurse 00.6%
Technician 05.8%
Driver 02.9%
Programmer 01.0%
CPA01.2%
Student 05.9%
Research Worker 03.6%
Business Owner 03.9%
Security01.2%
Human Resource Personnel 08.0%
Not Working09.7%
Fire Fighter 01.5%
Sports Coach 03.0%
Social Worker 12.0%
Other 19.3%

12. Please indicate your annual household income.

$0 - $24,00015.1%
$25,000 - $49,00028.2%
$50,000 - $74,00030.4%
$75,000 - $99,00013.7%
$100,000 - over12.6%

End of report

 

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