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Survey Results

Total number of responses = 100%

A number against each query shows the number of times it was selected

1. Initially, we are considering producing a quarterly online magazine. As the magazine develops, which publication frequency would you prefer? (Select ONE.)


2. What kind of news and information about safety issues would you like to see covered in the magazine? (Check ALL that apply.)

Quarterly 30.6% People voted this option
Bi-monthly 25.5%
Monthly 28.9%
No preference 15.0%

Personal safety 76.0%
Safety for senior citizens 50.8%
Family safety 80.8%
Teen health and safety 44.0%
Infant and child safety 47.2%
Workplace safety 58.3%
Food safety 60.7%
Health and medicine 49.9%
Home safety 55.2%
Automobile, truck, and road safety 58.5%
Travel safety (airline, train, hotels, etc.) 45.6%
Environmental Safety (water, global warming) 38.0%
Nuclear safety 22.0%
Safe pharmaceuticals/drugs 40.4%
HIV/AIDS 35.4%
Terrorism (including bioterrorism) 40.7%
Homeland security and National Defense 35.8%
Chemical and hazardous material 30.0%
Consumer product safety 55.1%
Bird Flu Safety 11.2%
Cyber Safety 55.3%
International Safety 35.0%
Financial and retirement security 64.9%
School safety 45.0%
Information on what the U.S. government and Congress are doing in the area of safety 40.1%

3. In terms of feature and article length, what kind of coverage are you looking for? (Choose ONE.)



Short, fast-read columns or articles 35.7%
Longer, in-depth articles 5.2%
A mix of both 59.1%

4. What kind of magazines, by subject, do you read? (Choose ALL that apply.)


Current events 64.0%
News 62.1%
Sports 55.7%
Hobby 40.3%
Outdoor 24.0%
Other 25.2%

5. Please check the box that most accurately describes you.



Conservative 13.7%
Moderate 60.9%
Liberal 25.4%

6. Where do you live? (Choose ONE.)



United States 93.0%
Canada 03.2%
Central America 00.0%
South America 00.0%
Europe 00.8%
Middle East 00.6%
Asia 01.9%
Africa 00.0%
Balkans 00.0%
Pacific Island 00.0%
Australia 00.5%

7. What is your gender?



Male 49.6%
Female 51.4%

8. What is your age?



Younger than 18 20.1%
18 ­ 30 15.7%
31 ­ 45 18.1%
46 ­ 60 35.1%
Older that 60 11.0%

9. What is your marital status?


Single 46.8%
Married 54.2%

10. Please indicate your highest level of completed education.


High school diploma 13.5%
Some college 24.4%
2-year college degree 12.9%
4-year college degree 30.2%
Graduate degree 09.6%
Post-graduate degree 09.4%

11. Please describe your occupation (Check ALL that apply).


Accountant 05.2%
Attorney 02.5%
Advertising 09.5%
Teacher 07.6%
Contractor 09.3%
Engineer 05.5%
Government 12.8%
Military 04.6%
Public Relations 09.4%
Marketing / Sales 20.7%
Executive 07.9%
Manager 11.3%
Homemaker 15.4%
Doctor 00.4%
Nurse 00.6%
Technician 05.8%
Driver 02.9%
Programmer 01.0%
CPA 01.2%
Student 05.9%
Research Worker 03.6%
Business Owner 03.9%
Security 01.2%
Human Resource Personnel 08.0%
Not Working 09.7%
Fire Fighter 01.5%
Sports Coach 03.0%
Social Worker 12.0%
Other 19.3%

12. Please indicate your annual household income.


$0 – $24,000 15.1%
$25,000 – $49,000 28.2%
$50,000 – $74,000 30.4%
$75,000 – $99,000 13.7%
$100,000 – over 12.6%

End of report


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