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2007

Online Magazine Survey Analysis Report
 

Total number of responses  = 100%

A number against each query shows the number of times it was selected

 

1. Initially, we are considering producing a quarterly online magazine. As the magazine develops, which publication frequency would you prefer? (Select ONE.)

Quarterly 30.6%     People voted this option
Bi-monthly 25.5%
Monthly 28.9%
No preference 15.0%

2. What kind of news and information about safety issues would you like to see covered in the magazine? (Check ALL that apply.)

Personal safety 76.0%
Safety for senior citizens 50.8%
Family safety 80.8%
Teen health and safety 44.0%
Infant and child safety 47.2%
Workplace safety 58.3%
Food safety 60.7%
Health and medicine 49.9%
Home safety 55.2%
Automobile, truck, and road safety 58.5%
Travel safety (airline, train, hotels, etc.) 45.6%
Environmental Safety (water, global warming) 38.0%
Nuclear safety 22.0%
Safe pharmaceuticals/drugs 40.4%
HIV/AIDS 35.4%
Terrorism (including bioterrorism) 40.7%
Homeland security and National Defense 35.8%
Chemical and hazardous material 30.0%
Consumer product safety 55.1%
Bird Flu Safety 11.2%
Cyber Safety 55.3%
International Safety 35.0%
Financial and retirement security 64.9%
School safety 45.0%
Information on what the U.S. government and Congress are doing in the area of safety 40.1%

3. In terms of feature and article length, what kind of coverage are you looking for? (Choose ONE.)

Short, fast-read columns or articles 35.7%
Longer, in-depth articles 5.2%
A mix of both 59.1%

4. What kind of magazines, by subject, do you read? (Choose ALL that apply.)

Current events 64.0%
News 62.1%
Sports 55.7%
Hobby 40.3%
Outdoor 24.0%
Other 25.2%

5. Please check the box that most accurately describes you.

Conservative 13.7%
Moderate 60.9%
Liberal 25.4%

6. Where do you live? (Choose ONE.)

United States 93.0%
Canada 03.2%
Central America 00.0%
South America 00.0%
Europe 00.8%
Middle East 00.6%
Asia 01.9%
Africa 00.0%
Balkans 00.0%
Pacific Island 00.0%
Australia 00.5%

7. What is your gender?

Male 49.6%
Female 51.4%

8. What is your age?

Younger than 18 20.1%
18 ­ 30 15.7%
31 ­ 45 18.1%
46 ­ 60 35.1%
Older that 60 11.0%

9. What is your marital status?

Single 46.8%
Married 54.2%

10. Please indicate your highest level of completed education.

High school diploma 13.5%
Some college 24.4%
2-year college degree 12.9%
4-year college degree 30.2%
Graduate degree 09.6%
Post-graduate degree 09.4%

11. Please describe your occupation (Check ALL that apply).

Accountant 05.2%
Attorney 02.5%
Advertising 09.5%
Teacher 07.6%
Contractor 09.3%
Engineer 05.5%
Government 12.8%
Military 04.6%
Public Relations 09.4%
Marketing / Sales 20.7%
Executive 07.9%
Manager 11.3%
Homemaker 15.4%
Doctor 00.4%
Nurse 00.6%
Technician 05.8%
Driver 02.9%
Programmer 01.0%
CPA 01.2%
Student 05.9%
Research Worker 03.6%
Business Owner 03.9%
Security 01.2%
Human Resource Personnel 08.0%
Not Working 09.7%
Fire Fighter 01.5%
Sports Coach 03.0%
Social Worker 12.0%
Other 19.3%

12. Please indicate your annual household income.

$0 - $24,000 15.1%
$25,000 - $49,000 28.2%
$50,000 - $74,000 30.4%
$75,000 - $99,000 13.7%
$100,000 - over 12.6%

End of report